Growth Manager, Utilities
- Full time
- 22-BU Utilities-0072
What you will do
- Lead and manage the development and planning of the growth strategy;
- Design marketing campaigns that will drive both acquisition and retention for the growth of business;
- Lead the execution of major projects and overall activities, including marketing activities (Digital, PR, social, OOH, LSM), promotion programs, product feedback & optimization;
- Own the relationship with Ops and other internal functions (Product, IT, Marketing, MBI) to ensure alignment and secure the support needed;
- Manage budget allocation between promo cost and media mix that best suits business objectives, across both online and offline channels;
- Perform data monitoring and analysis daily/weekly and provide recommendations based on consumer insights;
- Lead and coach the execution team;
- Identify and/or review potential co-partnerships that are of brand fit to MoMo and negotiate for mutually beneficial terms.
What you will need
- Bachelor degree preferably with a focus on Marketing, Advertising, Communications, and/or Business Administration;
- Strong experience in marketing, product development, data analytics, and team management;
- Strong understanding of user-centricity concepts;
- At least 5 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns;
- Familiar with the F&B/Ecommerce/Retail/Banking/Fintech market and able to draw on local nuances to design marketing activities that are highly relevant to our customers ;
- Highly detail-oriented to ensure the quality of all marketing materials and communications.
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